BST Global’s Logo Story

When we reached 50 years in business, we felt it was the perfect time to reimagine the BST Global logo. A lot of thought and hard work goes into logo development — considering the brand look and feel, the symbolism that should be infused within it and so much more — and that was certainly the case for this logo evolution.

For BST Global’s newest logo, we retained the notion of a globe but applied a more abstract approach to symbolize our global influence. If you look closely, you will also find two key initials within it, “C” and “B,” which are a tribute to our founder, Carlos A. Baldor Sr., who provided rich vision and leadership for 50+ years.

Watch the video to get the full story.