Automate the Task to Elevate the Outcome: Redesigning AEC Workflows Around Client Value

Eileen is BST Global’s Chief Marketing Officer, and a member of the BST Global Executive Management team. In her role, Eileen is responsible for developing data-driven marketing campaigns to expand brand awareness, generate qualified leads and propel sales growth. She is also committed to leading a high-performing Marketing team with the skills and expertise to thrive in the fast-paced AEC software landscape. Eileen also serves as the Executive Director for BST Global’s AI + Data Consortium.

Eileen has more than 25 years of B2B marketing and sales leadership experience. Eileen is responsible for managing the company’s marketing efforts, including product marketing, event management, market research, competitive analysis, customer personas, full-campaign strategies, go-to-market planning, brand management, demand and lead generation, content and creative development, public and analyst relations, association relationships, internal and external communications, and digital presence. Eileen’s strategic initiatives drive sales, resulting in brand awareness, consideration and conversion.

Before BST Global, Eileen served as Senior Vice President of Global Marketing at Sykes Enterprises, Inc., where she overhauled the company’s brand and laid out a strategic roadmap dedicated to brand awareness, retention and new client acquisition. Eileen also served as the Vice President of Strategic Development and Marketing at JHS Capital Advisors, where she played a key role in increasing the company’s brand presence and recognition as a leader in the industry, resulting in overall company growth. 

A member of the Forbes Communication Council, Eileen also serves on the Advisory Council for the Sykes College of Business at the University of Tampa and on the Advisory Board for the University of South Florida Muma College of Business’ Digital Marketing Program. Eileen is also certified in Strategic and Conceptual Selling by Korn Ferry.  

Eileen received her Bachelor of Arts degree in English with Business and Technical Writing from the University of Delaware in Newark, Delaware, and an MBA in Finance and Marketing from the University of Tampa in Tampa, Florida.

Niels is the Global Digital Product & AI Director at Arcadis, where he leads the development of client-facing software and AI-enabled delivery capabilities. He oversees a global, cross-functional product and AI studio organization spanning product management, user experience, data and software development. His teams turn Arcadis’ domain expertise and client-specific workflows into scalable digital propositions.

Niels began his career in academic research, earning a doctorate in sociology while teaching statistics. He subsequently led organizations specialized in data science, cloud engineering and digital products. His focus has remained consistent: translating data and technology into measurable client value. Today, he brings this combination of analytical depth, product leadership and transformation experience to the application of digital and AI in AEC.