Our Leadership

Eileen M. Canady

Director, Global Marketing

We have endless opportunities to look forward to at BST. We have spent 50 years laying this foundation in order to create our next chapter.

Biography

Eileen serves as Director of Global Marketing at BST Global, bringing more than 25 years of professional experience to the role. Eileen and her team are responsible for market research, competitive analysis, customer personas, full-campaign strategies, go-to-market planning, brand guidelines, demand and lead generation, content and creative development, public and analyst relations, association relationships, internal and external communications, content distribution, content tracking and measurement, and social media presence. Eileen’s strategic marketing initiatives drive sales, resulting in brand awareness, consideration and conversion.

 

Before BST Global, Eileen served as Senior Vice President of Global Marketing at Sykes Enterprises, Inc., where she overhauled the company’s brand and laid out a strategic roadmap dedicated to brand awareness and retention. Eileen also served as the Vice President of Strategic Development and Marketing at JHS Capital Advisors. She played a key role in increasing the company’s brand presence and recognition as a leader in the industry.

 

A member of the Forbes Communication Council, Eileen also serves on the Advisory Council for the Sykes College of Business at the University of Tampa and on the Advisory Board for the University of South Florida Muma College of Business’ Digital Marketing Program.

 

Eileen received her Bachelor of Arts degree in English with Business and Technical Writing from the University of Delaware in Newark, Delaware, and an MBA in Finance and Marketing from the University of Tampa in Tampa, Florida.

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