
Storytelling
With Gensler’s Joseph Joseph
September 15, 2025
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Joseph Joseph, Partner and Chief Digital Officer at Gensler, sits down with BST Global’s Chief Executive Officer, Javier A. Baldor, to talk about the personal stories that have shaped his view of leadership, design, and AI technology.
As Joseph reflects on his life’s journey, he reveals what fuels his passion for technology, design and purpose-driven innovation. He also discusses the transformative role of digital tools in architecture, the future of AI in the built environment and the human experience at the heart of design.
Together, Javier and Joseph explore what it means to build a better world by harnessing technology and data to design for people. This episode of The Trailblazers is much more than a discussion about using AI to unlock new design capabilities — it’s a masterclass in resilience, vision, leadership and the power of storytelling.
Check out the full episode to hear everything Joseph shared.

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