Thursday, April 18, 2024 | 9:15–9:45 a.m.
Redefining Design Landscapes: Exploring Generative AI’s Impact Across Visual, Spatial & Semantic Realms
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Thursday, April 18, 2024 | 9:15–9:45 a.m.
Speaker
Jonathan Nelson
Global Head of Digital
Populous
Jonathan joined Populous in 2022 as Global Head of Digital, overseeing digital transformation efforts internally and productization/partnership efforts externally. This senior role supports the global Holdings Board through the development, evaluation and evolution of a technological vision and strategy to develop and enhance all digital services and products.
While Jonathan is an architect by training, his career has spanned both architecture and construction as well as software development, manufacturing and academia. As an academic and researcher, Jonathan has been published extensively on the topics of prefabrication, generative design, digital fabrication and augmented reality.
Jonathan holds a Bachelor of Architecture from the University of Oregon and a Master of Construction Practice from Bond University in Robina, Australia.
Jonathan Nelson
Global Head of Digital
Populous
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ABOUT THE SESSION
Jonathan explored the impact of generative AI on the design process and how large language models (LLMs) have the potential to reshape architectural and design workflows. Through the lens of three technological application domains — visual, spatial and semantic — Jonathan discussed how these advancements are influencing innovative space planning and challenging traditional design paradigms.
Using practical case studies, experiments and analysis, Jonathan delved into how LLMs are transforming creativity and ideation within design, showcasing their integration within Populous’ work and initiatives.
Additionally, this session explored the challenges and opportunities presented by generative AI. From legal and ethical considerations to integration hurdles in the highly idiosyncratic design process, Jonathan scrutinized how LLMs are paving the path for a new wave of innovation in architecture and design.
