Thursday, May 8, 2025 | 10:15–11:15 a.m.
Voice of the Client: How AI & Big Data Will Transform Us — Our Insights & Expectations for the AEC Industry (Session 2)
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Thursday, May 8, 2025 | 10:15–11:15 a.m.
Speakers
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Javier A. Baldor
Chief Executive Officer
BST Global
Javier is Chief Executive Officer and a Principal Shareholder of BST Global. Javier leads a global team of professionals responsible for the market introduction of BST Global's business software products and cloud solutions. Javier is also instrumental in crafting and implementing the company’s business strategy, overall vision and mission with the BST Global leadership team. In addition to his role as CEO of BST Global, Javier serves on the ACEC Research Institute Board of Directors.
Javier joined BST Global in 1989 and has served in various capacities during his tenure. In 1999, Javier was the primary catalyst in establishing a global vision for BST Global, and since that time, the company has flourished from its roots as a North American-centric business to a prosperous and vibrant global software organization. Today, with the steadfast support of fellow senior leadership and committed professionals globally, BST Global operates across an international network of offices and has clients leveraging BST Global’s solutions in 65 countries on six continents.
Javier holds a Bachelor of Science in Business Management from the University of Tampa in Tampa, Florida.
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Javier A. Baldor
Chief Executive Officer
BST Global

Eileen M. Canady
Chief Marketing Officer
BST Global
Eileen is BST Global’s Chief Marketing Officer, and a member of the BST Global Executive Management team. In her role, Eileen is responsible for developing data-driven marketing campaigns to expand brand awareness, generate qualified leads and propel sales growth. She is also committed to leading a high-performing Marketing team with the skills and expertise to thrive in the fast-paced AEC software landscape.
Eileen has more than 25 years of B2B marketing and sales leadership experience. Eileen is responsible for managing the company’s marketing efforts, including product marketing, event management, market research, competitive analysis, customer personas, full-campaign strategies, go-to-market planning, brand management, demand and lead generation, content and creative development, public and analyst relations, association relationships, internal and external communications, and digital presence. Eileen’s strategic initiatives drive sales, resulting in brand awareness, consideration and conversion.
Before BST Global, Eileen served as Senior Vice President of Global Marketing at Sykes Enterprises, Inc., where she overhauled the company’s brand and laid out a strategic roadmap dedicated to brand awareness, retention and new client acquisition. Eileen also served as the Vice President of Strategic Development and Marketing at JHS Capital Advisors, where she played a key role in increasing the company’s brand presence and recognition as a leader in the industry, resulting in overall company growth.
A member of the Forbes Communication Council, Eileen also serves on the Advisory Council for the Sykes College of Business at the University of Tampa and on the Advisory Board for the University of South Florida Muma College of Business’ Digital Marketing Program. Eileen is also certified in Strategic and Conceptual Selling by Korn Ferry.
Eileen received her Bachelor of Arts degree in English with Business and Technical Writing from the University of Delaware in Newark, Delaware, and an MBA in Finance and Marketing from the University of Tampa in Tampa, Florida.
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Eileen M. Canady
Chief Marketing Officer
BST Global
ABOUT THE SESSION
In the second part of this panel discussion, a new group of prominent AEC client leaders will share their firsthand experiences integrating AI and big data into their operations. Panelists will delve into their expectations for the firms they collaborate with: how they anticipate technology will evolve in the AEC sector and the critical role AI and big data will play in meeting future challenges.
This session offers additional insights into the practical uses of advanced technologies and what it takes to remain competitive in the ever-evolving AEC landscape.
BST Global’s Javier A. Baldor and Eileen M. Canady will moderate the discussion.