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Wednesday, April 17, 2024 | 8:45–9:30 a.m.

Time to Get Savvy About AI: Defining & Preparing for the Transformation Ahead

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Wednesday, April 17, 2024 | 8:45–9:30 a.m.


Darren Martin
Darren Martin

Chief Digital Officer




As AEC consultancies continue to invest in AI to develop new service lines and transform existing capabilities, a step change is needed across these organizations to monetize the value delivered instantly to clients. Traditional contracts, time-based pricing, and the race-to-the-bottom approach won’t work when selling automated services — the focus must be on value and outcomes. Clients simply won’t pay by the hour for AI-driven automation that can be done in seconds. 

So why are so many organizations racing to create AI capability when there’s as much risk in “low and slow” adoption as there is in moving too fast and getting it wrong?

Drawing on extensive experience in technology leadership roles and a strong track record of driving digital transformation in the infrastructure sector, Darren explained why a different approach is needed to monetize the value of generative AI capabilities. From Sales and Marketing to commercials and billing, Darren reflected on lessons learned, success, failure and enduring misconceptions about AI’s place in the AEC sector.